Become a Privacy Grinch with New Search Eraser
This Xmas act like the Grinch and start eliminating
your personal search history you've been unwittingly
providing for years to the major search engines such
as Google, Yahoo, MSN, & AOL.
Ask.com, one of the search engine providers, now
provides a new feature called "AskEraser" for
consumers to enjoy an added measure of personal
According to the AskEraser web page, a consumer
can now delete from the Ask.com servers:
"..all references containing any single element of
search activity data; query (what you searched for,
clicked on, etc.), IP address (where you searched
from), and user/sessions IDs (who you are in relation
to previous searches)."
Why is this necessary and what does it have to do
with identity theft?
In August of this year, you may recall American Online
(AOL) mistakenly released the detailed personal search
histories to the internet of over 500,000 of their
Using this widely available information, the New York
Times demonstrated how easily that data could be abused
by a criminal as their article entitled "A Face Is Exposed
for AOL Searcher No. 4417749" revealed the actual
identity of a 62 year old widow living in Lilburn, GA.
To further increase the potential threat, the latest indications
from the F.T.C. are the proposed merger between Google and
Doubleclick appears likely to be approved which would pave
the way for the marrying of massive offline - but personally
identifiable catalog purchase transactions to online
(refer to past privacy concerns of the similar Abacus Direct
and Doubleclick merger of 2001)
So, our tip for today is to act like the Grinch starting this
Christmas and lower your potential for identity theft.
Begin using tools, like AskEraser, to mask or eliminate your
electronic trail of personal information over the internet.
It's a free option for you to adopt in your personal arsenal.
Special holiday note, give the gift which brings rewards all
through the year - tell a friend or family member about this
important new development to protecting personal information
Remember, it's safe, fast, & anonymous.